Ei Group, the UK’s largest owner and operator of community pubs, has this week announced that a local pub in Guildford, Surrey has won top accolades at its annual Awards for Excellence.

The Guildford Tup in Surrey won ‘Best Sports Venue’ for its state-of-the-art vision and sound facilities, including three Sky Boxes and eight plasma TVs in order to show different games at the same time, whilst creating a warm, friendly, and safe environment for customers.

When the Guildford Tup in Surrey was taken over by Matthew Purves, he and his team aimed to transform the pub into Guildford’s premier sports bar. At the Guildford Tup, sport comes first, no matter what the game, meaning they show Rugby, Football, Tennis, Cricket, AFL, Snooker, F1, Moto GP, Netball, Basketball, Horse Racing and even hold a Super Bowl party every year. To ensure the best experience for customers, they provide table service so nobody misses a moment, as well as themed street food.

The Guildford Tup is also home to Guildford’s largest beer garden, which includes a private ‘Stable Bar’ specialising in outdoor summer entertainment, where they can cater for large indoor and outdoor private parties. In addition to its premium sports offer, the pub also hosts a range of local acoustic artists and live bands on a regular basis, claiming no other local pub can beat their lively atmosphere.

Ei Group Chief Executive Simon Townsend said: “The judges were looking to reward and showcase pubs that go the extra mile to cater for their sports-mad customers, and what made the Guildford Tup really stand out is the investment and huge efforts put in by Matthew and his team to create a lively and enjoyable atmosphere with great entertainment technology, whilst providing a premium experience to view high-profile sporting events.”

The Awards for Excellence recognise and celebrate the achievements of the very best publicans across the Group, which operates some 4,400 pubs in England and Wales. All winners have demonstrated operational excellence and outstanding commitment to running fantastic pubs at the heart of their communities.

Each pub faced scrutiny from a judging panel made up of industry experts and senior figures before site visits were conducted by pub expert Phil Dixon. Finalists were invited to attend a gala awards ceremony at the Old Thorns Hotel in Hampshire last night (2 July) where the winners were announced.

Townsend added: “The standard of entries to our awards this year was exceptionally high with so many of our publicans going the extra mile to make a real difference in their communities. We are delighted that these awards provide us the opportunity to shine a light on some of the passion and energy that our publicans put into running their businesses and reward them for their efforts.”

Another pub in Guildford, Surrey was a finalist for the ‘Best Entertainment’ category – the Boileroom, Guildford run by Lydia Stockbridge. The Boileroom is a live music collective venue that also hosts events such as vintage fairs, with an in-house noodle bar.

For further details visit www.eigroupawards.com