From town rangers to business development, introducing the Experience Guildford team.

Both passionate and dedicated, the Experience Guildford team love making every visit to Guildford the best it can be.

Meet The Team

Amanda Masters

Amanda Masters


07885 995 711

Amanda has worked in Guildford since 2006 for Eagle Radio and more recently, Surrey Chambers of Commerce. Her focus is to ensure each BID business feels supported and promoted and that Guildford remains a desirable retail and leisure destination.

Liv Kelly

Project Manager

07715 660 217

Liv has a passion for all things Guildford and social media marketing. Responsible for day to day marketing and comms as well as ongoing projects and one-off events, you can guarantee she’s always got a spreadsheet or two on the go.

Pete Lambert

Pete Lambert

Town Safety & Venue Liaison Manager

07711 408 142

Pete has been a part of Experience Guildford since 2013, both as a Town Ranger and a Town Safety and Venue Liaison Manager. Pete works hard to make sure Guildford is kept safe and welcoming place. He gives business support where problems arise in the town, and works closely with the Guildford Borough Council, Surrey County Council and Surrey Police as a joint partnership to help bring footfall to Guildford.

Sam Comerford

Business Support Officer

07885 995 719

Sam joined Experience Guildford in October 2021.  She is taking the lead on training courses and supports the rest of the team on various projects and campaigns as required. She can support you with advertising your events, special offers and vacancy advertisement on our website.

Sam is also more than happy to meet you and discuss the various ways Experience Guildford can help support you business.

Emma White

Emma White

Town Ranger Manager

07885 469 236

Emma has been a ranger for over 4 years now and enjoys every part of her role.

She gets satisfaction from building relationships, supporting the businesses and also helping the public.

Her favourite event of the year is the customer service awards seeing all businesses coming together and having fun.

Justin Pearce

Deptuy Town Ranger Manager

07711 408 140

I have been a Ranger since 2018. I enjoy my job as it’s very diverse and I like to engage with members of the public and businesses. I describe myself as very approachable and if you have any questions, please ask, as I’m always happy to help.

Dave Kirk

Dave Kirk

Town Ranger

07957 616 095

Dave has been a Ranger for over 2 years now. Having previously worked 10 years in the retail sector, he knows exactly the kind of challenges businesses face. And customer service has always been his number one passion.

He says “Being able to just help people, whether it’s the businesses or the public visiting the town, is the best part of being a Town Ranger. And the fact you never know what the day will bring.”

Huw Keepence

Town Ranger

07711 408 139

Being a Town Ranger has shown Huw a whole new side to Guildford. He says : ‘It’s amazing to see how kind and welcoming everyone here is, and to see how everyone pulls together in times of need. Going into the businesses and building relationships with their staff members has given me a huge boost in confidence and self esteem, and it really makes me feel like an important part of the town.”

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